In most cases the black people that fill up that business are its repeat customers, the ones who always come back to buy almost everyday. Yet the white man who is passing through is treated like a king at the expense of the consumers who pay the rent every month.
Add to the fact that the white man makes a purchase which a lot of the black consumers exceed in value and you wonder what really is the basis for such discrimination.
The white race is less than 5% of Zimbabwe's population though they are also among the wealthiest as a result of mostly colonial period inheritances I doubt if it is worth it to openly show discrimination to the other 95%. Whatever happened to customer is king? Not the white is king i see in local businesses.
It seems blacks also inherited an inferiority complex from the colonial period and still think white people superior. Maybe every business owner including the security guards have to go through a decolonizing of the mind course before they open shop. Every shop I was discriminated against in by my own race I have made myself heard and never gone back, with the exception of monopolies (you just can't run away from them).
In all the business books i have gone through i have not seen any mention of black or white customers but just customer as a collective term which knows no colour, gender, height or race. Business does not discriminate it accommodates everyone to maximize on potential growth.

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